The Active Directory schema includes a drink attribute. This didn’t make the transition to Azure AD, but you can use one of the custom attributes to make drink show up on Microsoft 365 profile cards. This might not seem like a good use of your time, but it’s actually an illustration of how to put the Microsoft Graph Explorer tool to good use.
The Microsoft Graph collects huge amounts of signals about Office 365 user activity. Some of that data is used to generate insights into information that might be interesting to users. You can already disable insights in Delve, and now Microsoft allows you to disable insights elsewhere in Office 365. The downside is you’ve got to patch the Graph organization settings to limit insights, and that might just be outside the ability of the average tenant administrator. Unless they use the Graph Explorer to do the job.
Microsoft announced that Office 365 tenants can customize the user profile card, which is nice. The only thing is that an update to the Microsoft Graph is done to apply the customization. Most tenant administrations probably aren’t literate with Graph programming, so that presents a problem. Until you realize that the Graph Explorer can be used to do the job without you needing to write a single line of code.